I’ve spent much of my career in digital content production, working to enhance, position and promote editorial on consumer-facing sites and social media.
Calendar Live, now defunct (2000-03): My first job with the Times as the online version of the Calendar section. I served as the music and movies editor, promoting articles on local and national entertainment with an eye for reader needs while also trying to provide a service for those planning their weekend through a large listings database covering art, theater, dance, pop music and classical. I also compiled the event listings for print and online.
L.A. Times Entertainment. (2003-07) This is what Calendar Live eventually evolved into, a more nationally focused site that offered web-only stories ‘American Idol’ as well as daily photo galleries and other stories that advanced the news of the day. As senior producer, I contributed to these stories in a variety of ways as well as recommending stories for promotion on LATimes.com.
I also helped lead the online coverage for entertainment events that included laying out and maintaining the landing pages for the Coachella Music and Arts Festival, the Grammys, the Oscars and a variety of special entertainment packages that incorporated video, audio and social media engagement.
The Guide, now defunct (2007-11): As deputy editor of what was to be a hybrid product for the Times, I helped supervise a team of web producers and writers who both published a weekly tabloid print edition (the former Calendar Weekend) and a listings-centric website aimed toward local entertainment and nightlife. I was closely involved with the design of the website and its Content Management System, working with project and product managers through various deadlines.
The site contained a large listings database and in may ways sought to replicate the functionality of Calendar Live. The site was eventually folded into the L.A. Times’ Entertainment section online, which is really kind of a funny story if you ask me about it.
LATimes.com, entertainment coverage (2012-16). Managed a diverse team through all phases of digital and print production as deputy editor, a tenure that included acting as section editor for music from July 2014 to May 2016. Set and maintained an editorial calendar with daily and weekly publication schedules while executing media plans around special events such as Coachella along with refining stories, headlines, newsletters and digital coverage plans to meet SEO guidelines and engage a national audience. Helped strategize around innovative new forms of digital storytelling, which in the case of the 2016 Grammys resulted in an 183% increase in readership from the prior year.