Content Strategy

I’ve spent my career in digital content creation and management, working to produce, position, and promote editorial on consumer-facing sites and social media.

Newfangled (2020-Present): Executed monthly content plans as a content marketing writer for a full roster of clients that ranged from marketing agencies to cloud storage consultants and digital design firms. Conducted interviews with subject matter experts to create thought leadership articles optimized for SEO as well as social media copy and email campaigns.

LATimes.com, music coverage (2012-16). Managed a diverse team as deputy editor, a tenure that included acting as editor from July 2014 to May 2016. Maintained an editorial calendar while executing media plans around special events like Coachella and the Grammys. Helped devise and implement multiplatform content plans that incorporated distinct narratives, digital storytelling tools, and SEO best practices, which delivered an 183% increase in readership from the prior year.

In 2016, I transitioned to a full-time writer with the TV staff, focusing on comedy and pop culture.

The Guide / Brand X, now defunct (2007-12): As deputy editor, I helped supervise a team of content producers and writers who both published daily content for a database-driven local entertainment website as well as a weekly tabloid print edition. Worked with developers as well as project and product managers through various wireframes, use-cases, and testing of a redesigned website and CMS. Managed and maintained an editorial calendar while collaborating with the LATimes.com team for content placement on the homepage.

L.A. Times Entertainment. (2003-07) A nationally focused digital destination for showbiz and celebrity news that offered digital-targeted stories and sidebars on the trending topics of the day. As senior digital producer, I managed the digital publication of multiple articles and landing pages as well as recommending stories for wider promotion in newsletters and on LATimes.com.

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