I’ve spent my career in digital content creation and management, working to produce, position, and promote editorial on consumer-facing sites and social media. Great writing thrives with strong planning and seamless editorial processes running behind the scenes, and that’s where I come in.
Newfangled (2020-Present): Planned and executed quarterly marketing campaigns for B2B clients to target specific audience personas. Collaborated with cross-functional teams to develop and execute campaigns incorporating thought leadership content, LinkedIn posts, Google ad copy, automated email programs, and newsletters. Worked with individual clients to develop a style guide to ensure all content items capture a voice and tone appropriate for each brand. Established and refined publication processes and produced content targeting buyers at every stage of the funnel to generate MQLs and SQLs and drive new business.
Los Angeles Times, music coverage (2012-16). Managed a diverse team as deputy music editor, a tenure that included acting as editor from July 2014 to May 2016. I planned and oversaw the Times’ coverage through events such as the 1%-oriented pleasures of Coachella as well as editing and curating breaking news coverage through landing pages and live-blogs covering dynamic events like the 2015 attacks on the Bataclan in Paris and the deaths of David Bowie and Prince. I planned daily coverage with an eye toward audience behavior and national trends while editing for quality, clarity, and voice with writers at every stage of their career. I worked to ensure their voices and ideas were expressed as strongly as possible while maintaining the highest editorial standards for accuracy and tone.
I maintained a daily and weekly editorial calendar while executing media plans around special events like Coachella, the Oscars, and the Grammys. Working to ensure story found its audience with the best headlines, visuals, and placement, I also helped strategize and implement multi-platform content plans that incorporated distinct angles and SEO best practices. Under my leadership, the Grammy Awards coverage delivered an 183% increase in readership from the prior year.
From 2016 to 2020, I transitioned to a full-time writer with the TV staff.
The Guide / Brand X, now defunct (2007-12): As deputy editor, I helped supervise a team of content producers and writers who both published daily content for a database-driven local entertainment website as well as a weekly tabloid print edition. I managed a small team through a complete redesign of LATimes.com’s local entertainment product, collaborating with product teams to create a new site structure from wireframe through testing up through to the launch of the site and CMS. After launch, I maintained a digital editorial calendar while collaborating with the LATimes.com. With digital ad sales crashing, the site folded in 2012 (#RIP) and I transitioned to the entertainment team above.
L.A. Times Entertainment. (2003-07) A nationally focused digital destination for showbiz and celebrity news that offered digital-targeted stories and sidebars on the trending topics of the day. As senior digital producer, I managed the digital publication of articles and landing pages as well as recommending stories to leadership for wider promotion in newsletters and on LATimes.com.
