A collaborative, detail-oriented writer and editor who combines over 10 years of journalism experience with digital marketing expertise to create clear, engaging content on a variety of topics to engage a wide audience.
EXPERIENCE
Newfangled Chapel Hill, NC (Remote)
Senior Marketing Writer March ‘20 – May ‘26
- Interview leaders at B2B firms specializing in entertainment marketing, branding, web development, and other disciplines to create website copy and thought leadership content that clarifies complexity and delivers new business.
- Transform highly technical subjects into engaging articles, white papers, newsletters and case studies targeting key audiences. Develop unique style guides to define a voice and tone appropriate for each client’s brand.
- Collaborate with content, email, and paid media strategists to execute marketing campaigns incorporating automated email programs, social media posts, newsletters, and ad copy to drive engagement.
- Leverage AI tools to accelerate research and content development, including testing and refining results from prompts to aid development of a proprietary strategy tool to improve marketing efficiency for clients.
- Nurture client relationships to further my understanding of technical and creative topics like healthcare marketing, data analytics, cybersecurity, and UX design to enhance content quality and secure department-high retention rates.
Los Angeles Times Los Angeles, CA
Staff Writer Aug. ‘16 – May ‘19
- Covered arts, entertainment, and business in a rapidly changing environment with articles incorporating interviews and analysis. Delivered clean copy on deadline explaining complex topics to a general audience.
- Worked with design and production teams to create, publish, and promote content across channels. Provided subject matter expertise on TV, radio, and podcasts and moderated discussions at in-person events.
- Contributed stories across multiple subject areas, including topics in books, culture, travel, and business. Wrote and produced a syndicated pop culture column that ranked among the website’s top features each week.
Deputy Editor June ‘07 – July ‘16
- Executed editorial strategies for breaking news and planned events, delivering audience growth year-over-year with timely reports incorporating SEO best practices, eye-catching headlines, and social media outreach.
- Assigned and edited stories covering topics of national interest. Managed a diverse team through daily deadlines while collaborating with staff writers and freelancers to revise copy for accuracy, clarity, and tone.
- Monitored audience data to inform story placement and adjusted coverage priorities to create the most intuitive user experience. Oversaw digital coverage on weekend shifts, coordinating resources in response to news.
- Managed and maintained the organization’s local entertainment website as well as multiple high-traffic section fronts. Created and published new digital features and acted as point of contact for technical issues.
- Collaborated with product teams through the design and development of a local entertainment product. Tested, launched, and debugged the new website and its CMS. Crafted external messaging and internal documentation.
EDUCATION
SAN JOSE STATE UNIVERSITY San Jose, CA
Bachelor of Arts, Political Science
- Graduated cum laude with a concentration in public policy; minor in technical writing and communication.
ADDITIONAL INFORMATION
Skills & Professional Development: Adept with multiple CMS platforms such as WordPress as well as productivity tools like Asana and Google Workspace. AI prompting and refining outputs for content and research. Coursework in UX design.
