Content Strategy

I’ve spent my career with digital content, working to produce, position, and promote editorial coverage on consumer-facing sites and social media.

Newfangled (2020-Present): Executed monthly content plans as a content marketing writer for a full roster of clients that ranged from marketing agencies to cloud storage consultants and digital design firms. Conducted interviews with subject matter experts to create thought leadership articles optimized for SEO as well as social media copy and email campaigns.

LATimes.com, music coverage (2012-16). Managed a diverse team as deputy editor, a tenure that included acting as editor from July 2014 to May 2016. Maintained an editorial calendar while executing media plans around special events like Coachella and the Grammys. Helped devise and implement multiplatform content plans, which delivered an 183% increase in readership.

In 2016 I transitioned to a role as a full-time writer covering TV and pop culture.

The Guide / Brand X, now defunct (2007-12): As deputy editor, I helped supervise a team of content producers and writers who both published daily content for a database-driven local entertainment website as well as a weekly tabloid print edition. Worked with developers as well as project and product managers through various wireframes, use-cases, and testing of a redesigned website and CMS. Managed and maintained an editorial calendar while collaborating with the LATimes.com team for content placement on the homepage.

Along with training content producers on new publication tools, I was the point of contact working with technology teams to debug CMS or database issues. The site was rebranded as the millennial-targeting culture site Brand X before being eventually folded into the L.A. Times’ Entertainment section.

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